COLOUR VALUE

: - Colour is the first thing that a
customers notices about a garment. It costs a manufacturer very
little to change colours, but any new colour will stimulate the
sale unexpectedly. Two factors influence designer’s choice of
colour:
(a)The commercial colour prediction.
(b) Whether the colours are appropriate and flattering for
specific customers.
(a) Commercial colour predictions: Today’s designer should
study information provided by professional colour- services,
like colour forecast by ICA, promo style, The colour box etc.
These colour services predict clobber trends for various markets
18 months ahead before the merchandise are shipped to
retailers. They are especially helpful while designing ranges for
export markets.

(b) Whether a color is appropriate and flattering for a specific
customer?
Aesthetic colour decisions are based on selecting flattering
colours and applying colour to the body to create visual
illusions.